Breathless Campaign

Strangulation - or choking - has become a common sexual practice for young people: 57% of young Australians aged 18-35 reported being strangled by a partner during sex. It’s gendered, expected and often occurs with no communication or consent.

The Breathless campaign, currently in development by It’s time we talked, will seek to prevent the harms of sexual strangulation at a global level. They’ve started by developing and publishing a series of shareable resources across their social media channels - and their website.

Brand identity • Web design & build • Print design • Social media templates

A laptop with the Breathless homepage on it: 'A dangerous sexual practice is on the rise'. The branding uses handwritten text, along with a rounded, thick sans-serif and a dark green, orange and cream colour palette.
A laptop with the Breathless 'FAQ' page open. The branding uses handwritten text, along with a rounded, thick sans-serif and a dark green, orange and cream colour palette.
A laptop with the Breathless home page on it: "What are people saying?". Underneath the title are rectangles with quotes from young people about strangulation. The branding uses handwritten text, along with a rounded, thick sans-serif and a dark gree
A laptop with the Breathless 'Contact' page open with an introductory paragraph and a contact form. There's also a photo of a sad-looking young woman with brown skin and long brown hair lying on a bed. The branding uses handwritten text, along with a
A laptop with the Breathless 'social media resources' page open, along with a series of blog posts to click into. The branding uses handwritten text, along with a rounded, thick sans-serif and a dark green, orange and cream colour palette.
A laptop with the Breathless homepage on it: 'What the research says'. There's boxes with statistics about strangulation among young people in the US as well as Australia. The branding uses handwritten text, along with a rounded, thick sans-serif and
A postcard advertising the Breathless campaign. The branding uses handwritten text, along with a rounded, thick sans-serif and a dark green, orange and cream colour palette.
A flat-lay of social media posts from the Breathless account. The branding uses handwritten text, along with a rounded, thick sans-serif and a dark green, orange and cream colour palette.