Future Yayes

The Future Yayes (which means ‘Future Sisters’ in Arrernte, the local language of Mparntwe/Alice Springs) are a group of young Aboriginal Town Camper women and girls, who come together with the goals of talking about and ending domestic, family and sexual violence, learning about healthy relationships, and celebrating self-love, confidence, and young people.

Tangentyere Council Aboriginal Corporation asked me to design & deliver a series of in-person workshops with the group, with the aim of supporting them in their goals, facilitating the development of a shared brand strategy, and co-designing the group’s brand identity. Outcomes included Branding Guidelines, illustrated portraits of the group members, social media templates, as well as a branded wraparound design for the group’s minibus. I also delivered one-on-one social media training for one of their facilitators, Connie.

Workshop design & delivery • Brand identity • Branding Guidelines • Social media templates • Social media training • Illustration

Mock-up from the Future Yayes Branding Guidelines with the section header 'About Future Yayes' in circle, surrounded by a circular dot pattern in pink, orange, lilac and maroon.
Mock-up from the Future Yayes Branding Guidelines of the 'Brand toolkit' page, showing their brand mark (soft, feminine, tall serif font), brand colours (pink, oranges, lilac, cream and maroon), brand fonts, illustrated portraits of group members, br
Mock-up from the Future Yayes Branding Guidelines of the 'Tagline' page, showing their logo, which is soft feminine text with a circular 'stamp' of an Aboriginal painting and dot pattern. The taglines are 'Strong Girls, Big Voices' and 'Young Voices,
Mock-up of Future Yayes social media tiles, using their bright and youthful brand colours, soft and feminine brand font, and illustrated portraits. They talk about healthy relationships, spotting the signs of abuse, and detail information about the g
Mock-up from the Future Yayes Branding Guidelines showcasing some illustrated portraits of the group members, using bright pink and lilac colours, and with the brand stamp on their tee shirts.
Photos labelled 'Workshop outcomes' showing different pieces of art by group members, like black line illustrations, cut-out abstract self-portraits, and colourful patterns.