Day of Action Organising Committee’s
Needs-Based Funding Campaign

The domestic, family and sexual violence (DFSV) sector in the Northern Territory (NT) is astonishingly under-funded and resourced, despite the NT having the highest rates of DFSV in Australia and among the highest in the world. The current model of funding, based on population size rather than need, is inadequate and outdated.

Tangentyere Council Aboriginal Corporation asked me, on behalf of the Day of Action Organising Committee, to design and deliver a social media campaign using the 2023 16 Days of Activism Against Gender-Based Violence as an opportunity to raise awareness around this issue and call for the Australian government to implement needs-based funding in the NT.

Campaign design • Content creation • Visual identity

Mockup of an Instagram post on needs-based funding by @tangwomen which shows six tiles moving across the frame. The branding is bold, purple, black and red, with simple infographics.
Mockup of tiles from the needs-based funding campaign which show infographics, text, and a call to action to the government to increase funding to prevent DFSV in the NT. The branding is bold, purple, black and red, with simple infographics.
Mockup of an Instagram post on needs-based funding by @tangwomen which shows four tiles with an infographic showing how little funding the NT DFSV sector receives for violence prevention. The branding is bold, purple, black and red, with simple infog
Mockup of an Instagram post on needs-based funding by @tangwomen which shows six tiles moving across the frame. The branding is bold, purple, black and red, with simple infographics.