The Equality Institute

The Equality Institute (EQI) is a global feminist agency working to advance gender equality and end violence against women and girls. EQI works to advance gender equality and support violence prevention efforts to thrive in a rapidly changing world – through research, creative communications and global leadership.

Over 7 years, I built an engaged Instagram community on Instagram of over 83,000 followers from over 56 countries, speaking more than 43 languages. Engagement rates reached 60.5% (high engagement rates are recognised to be between 3.5 - 6%). Some posts went viral, including one post which organically reached over 3 million accounts.

I helped EQI partner with other organisations to offer social media training, and facilitated workshops with Tangentyere Women’s Family Safety Group, and at SVRI Forum.

The impact of this social media account runs deeper than engagement rates. Followers have shared their learning journeys, new understanding of complex issues around intersectional feminism, and deep on their lives as a result of interacting with EQI’s content.

Brand identity • Strategy • Content creation • Copywriting
Community management • Partnership-building

This work was done whilst working as the Design & Content Lead at The Equality Institute and ended February 2023.

Mock-ups of The Equality Institute's Instagram posts, which show the diversity of the account. Examples include: an illustration of a Black man hugging his son with 'boys and men need affection' written above them, a meme of a dog, 'here's what you s
A mock-up of a phone with a carousel post from Instagram. The five tiles move through the phone, so we can see each of them. It reads 'here are some relationship green flags to look out for, part one'.
A mock-up of two Instagram posts from The Equality Institute's account. One reads '22% of Australian men believe that "it's a woman's obligation to have sex with her boyfriend or husband even if she doesn't feel like it"' with a photo of a few divers
A phone with a post from The Equality Institute's Instagram account open, which reads 'this is how we talk about violence against women'. Next to it are nine social media tiles which show examples of posts from Instagram. Things like 'eight actions y